What's in a name? Lots of jokes, if you're Kanye West's baby 

 

Call it a new direction in celebrity baby names.

The Twitter universe exploded overnight after reports by TMZ and E! Online that Kim Kardashian and Kanye West named their baby girl North West. A birth certificate confirming the name was filed Friday in Los Angeles County.

It wasn't long before the jokes started flying.

"Kim and Kanye would have named their baby South West but that dang airline beat them to it!" comedian Fortune Feimster tweeted.

 

Where was Kanye when Kim gave birth?

 

A Twitter post by Tracy Behr stuck with the directional humor.

"At least Kim and Kanye didn't have twins ... they couldn't name one kid North West without fairly naming the other kid South West."

The celebrity duo have generated their share of headlines in recent years, both as a couple and on their own.